The 'Event Chain': How to Steal Your Competitor's Customers (Legally)

Most business owners sit and wait for the phone to ring. Strategists go to where the phone is already ringing.

We call this the "Event Chain". Life happens in a sequence. If you understand the sequence, you can predict exactly who needs your product before they even start looking for you.

The Wedding Chain Logic

Let's look at a Florist. A wedding never happens until an engagement ring is bought. The ring is the "Trigger." The sequence is predictable:

• Jeweller (Ring).
• Wedding Planner.
• Venue.
• Dress Shop.
• Florist.

If you are the Florist, and you are waiting for the bride to walk into your shop, you are too late. She has already spent money with four other businesses.

The Joint Venture (JV)

The Incrementum Strategy is to form a Joint Venture with the businesses upstream in the chain.

• Go to the Jeweller.
• Go to the Venue.
• Create a compelling offer exclusively for their clients.

If the Florist gets just one referral a month from these partners, that is tens of thousands in free revenue. And better yet—the Florist controls the referrals downstream (to the Cake Maker and Printer). You can negotiate a 10% referral fee from them, turning your competitors into revenue streams.

You don't need more ads. You need better friends.