SALES ENGINEERING — by Ray Costello
The 'Zombie Lead' Protocol: Why You Are Losing 80% of Your Sales
Over 80% of all sales occur between the 5th and 12th point of contact. If you stop after one call, you are handing the commission to your competitor.
A lead comes in. You call them. They don't answer. You send one generic email. Silence. You mark them 'Dead' and move on. You just set fire to your own money.
The Mathematics of 'The Ghost'
Over 80% of all sales occur between the 5th and 12th point of contact. If you stop after one call, you hand the commission to your competitor.
The Fix: The Drip Campaign
You need a strategic sequence of value, delivered automatically. Stop chasing the 1%. Build a machine that catches the 99%.
Return to Incrementum