THE INCREMENTUM
VIDEO SERIES
Short, practical video lessons from Ray Costello on profit, momentum and running a better business. Thirteen chapters in order, one released each week. 11 of the 13 chapters are live so far.
Chapter 1
2 minMoney Leaking From the Floor
The profit hiding in plain sight: where money quietly leaks out of a business and how to start spotting it.
Chapter 2
4 minOwning Your Patch
How to become the obvious choice in your own area or niche, and why owning your patch beats chasing everyone.
Chapter 3
4 minThe Offer They Can't Compare
How to build an offer so distinct that customers stop comparing you on price alone.
Chapter 4
Coming soon
This chapter will appear here when it is released.
Chapter 5
2 minThe Second Sale
Why the easiest profit in your business is the customer you already have, and how to earn the second sale.
Chapter 6
3 minPackaged, Not Piecemeal
How packaging what you sell, instead of quoting piecemeal, protects your margin and makes buying easier.
Chapter 7
3 minThe Softer Yes
Lowering the stakes of the first commitment so more of the right customers say yes.
Chapter 8
5 minTrusted Enough to Recommend
How to become the business your customers happily recommend, and turn trust into steady referrals.
Chapter 9
3 minBorrowed Trust
How partnerships and endorsements let you borrow trust that would take years to build alone.
Chapter 10
5 minStaying in the Room
Why staying engaged when things get uncomfortable is where the real progress happens.
Chapter 11
5 minWhere Leads Actually Come From
A clear look at where new business really comes from, and why it is rarely where the marketing spend goes.
Chapter 12
Coming soon
This chapter will appear here when it is released.
Chapter 13
7 minManaging the Dreaded Objections
A practical way to understand customer objections, respond with confidence and keep the conversation moving.
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